His career began in 1972, and continues to the present, though it had its peak in late seventies and eighties, when he was arguably the most popular pop performer in the former Yugoslavia. During that time, he was cited in his hometown Sarajevo. After the war and a long pause, he embarked on a comeback, and regained much of his popularity to a certain level. Čolić holds a degree in economics from the University of Sarajevo. [1]

He represented Yugoslavia in the Eurovision Song Contest 1973 with song Gori vatra. In 1984. Čolić moved to Belgrade (Serbia) where he now resides when not touring, performing or promoting new material.